We created puppets that could be left around the Chilli's restaurants and offices. Each had word bubbles that delivered messages to employees and customers. Some were directly tied to the strategy of getting out for lunch, others were just fun lines meant to make people smile.
Chili's Bar and Grill
Agency: Hill Holliday, Boston Copywriter: Brian Donovan The lunch break is under threat with 54% of office workers regularly spending it at their desks. Bag the Bag Lunch was a website / Facebook application that let users send invites to their friends for lunch combos at Chili's Bar and Grill, thus encouraging people to step outside their offices for lunch.
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