I am experienced in Advertising, Art Direction, Photography, Filmmaking, Ideation,
Graphic Design, Logo design, Typography, Web design.
EXPERIENCE
EXPERIENCE
Business Owner at ANTHOGRAPHY (Authoress Boutique LLP) Apparel & Furnishing
April 2018 - Present
Designing and strategising company branding
•Developing a business plan
•Designing and developing apparel products and overlooking their production.
•Analysing apparel designs from a technical perspective - fabric type, sizing, inventory management etc.
•Identifying the target market•E-commerce store development
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•Developing a business plan
•Designing and developing apparel products and overlooking their production.
•Analysing apparel designs from a technical perspective - fabric type, sizing, inventory management etc.
•Identifying the target market•E-commerce store development
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Art Director at Freelance
Jan 2013 - Present
Jan 2013 - Present
•Collaborating remotely with clients based in London, China & Honk Kong, meeting deadlines despite time difference.
•Communicating effectively via email.
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•Communicating effectively via email.
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• Hill Holliday, Boston
Art Director - Jul 2011 - Sept 2012
•Understand marketing initiatives, strategic positioning, and target audience and generating concepts
that align with market trends, consumer needs, and the competitive landscape.
•Collaborating with creative and marketing teams - both in-house and cross organisational,
•Collaborating with creative and marketing teams - both in-house and cross organisational,
to create visual solutions for brand problems in multiple mediums (digital, print, video).
•Developing presentation approaches, styles, and techniques appropriate for brands
•Developing presentation approaches, styles, and techniques appropriate for brands
and presenting completed ideas to clients and senior executives.
•Delegating projects to in-house designers and overseeing production of final concepts.
•Working on new business pitches.
•Clients- Chili's Bar & Grill, Keds, Dunkin Donuts, Bank of America, Liberty Mutual,
•Delegating projects to in-house designers and overseeing production of final concepts.
•Working on new business pitches.
•Clients- Chili's Bar & Grill, Keds, Dunkin Donuts, Bank of America, Liberty Mutual,
Cigna, Safeco, Major League Baseball, The Great Wolf Lodge
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• GMMB, Washington DC
Intern, Art Director - Jun-Aug 2010
Client: Energy Conservation for New York
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• Saints and Warriors Advertising Agency, Mumbai
Visualizer - Jun 2008 - Jun 2009
Clients: Staples, Pantaloons Retail Store, Elf Engine oils, Frankfinn Institute
Of Air Hostess Training, D'Cold Cough Syrup
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• GMMB, Washington DC
Intern, Art Director - Jun-Aug 2010
Client: Energy Conservation for New York
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• Saints and Warriors Advertising Agency, Mumbai
Visualizer - Jun 2008 - Jun 2009
Clients: Staples, Pantaloons Retail Store, Elf Engine oils, Frankfinn Institute
Of Air Hostess Training, D'Cold Cough Syrup
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• Amol Jadhav Photograpy Studio, Mumbai
Assistant photographer - May 2007- Feb 2008
Clients: Indian Idol, Sabyasachi, Saatchi and Saatchi,
Leo Burnett, Law & Kenneth, Asian Paints,
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EDUCATION
• Trinity College London
Grade 3 Music Exam for the Violin
Score: 87/100 - Distinction
Dec 2014
• Trinity College London
Grade 2 Music Exam for the Violin
Score: 87/100 - Distinction
Dec 2013
• VCU Brandcenter, Richmond, Virginia
Master's of Science in Business of Branding, Art Direction (2009-2011)
• Sir JJ Institute of Applied Art, Mumbai
Bachelor of Fine Arts, Applied Arts (2004-2008)
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SKILLS
•Strong Ability to Multitask
• Strong organizational skills
•Ability to think strategically and creatively.
•Proficient in InDesign, Photoshop, Illustrator, Lightroom, Final Cut pro, Premiere Pro
•Proficient in InDesign, Photoshop, Illustrator, Lightroom, Final Cut pro, Premiere Pro
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FEEL GOODS & MENTIONS
Hatch Show 2012, Boston
(AIPTIA) Award for best conceptual photography.(Final year BFA 2008, Mumbai)
Chloropyll prize for breakthrough visual idea (Final year BFA 2008, Mumbai)
Cag Silver for Cub ideator of the year 2008, Mumbai
Cag Bronze for Cub art director of the year 2008, Mumbai
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CONTACT
nehhadeshmukh@gmail.com
(AIPTIA) Award for best conceptual photography.(Final year BFA 2008, Mumbai)
Chloropyll prize for breakthrough visual idea (Final year BFA 2008, Mumbai)
Cag Silver for Cub ideator of the year 2008, Mumbai
Cag Bronze for Cub art director of the year 2008, Mumbai
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CONTACT
nehhadeshmukh@gmail.com